Our story
Marché des Fragrances was born from a passion for perfumery and a simple observation: while some exceptional fragrances inspire dreams, their price still prevents too many people from discovering them. Yet, perfume is a universal emotion. It should never be reserved for a minority.
We wanted to create a brand that puts perfume back at the center, far from the superfluous, to offer memorable, elegant and accessible scents.
The Birth of an Idea
The idea emerged in 2022, driven by a profound reflection on modern perfumery. Why have some fragrances become inaccessible? Why does price sometimes seem more linked to image than to the product itself?
In 2023, this vision became a reality with the creation of Marché des Fragrances. Since then, the brand has continually evolved, guided by high standards, consistency, and a desire to offer better products and services.
The renewal
2026
After a period of strategic pause, Marché des Fragrances returns with an exceptional new artistic direction .
A strong, assertive and distinctive visual identity, designed to clearly affirm the brand's difference and mark a new stage in its history.
Growth
2025
The fragrance market has reached a major milestone.
More than 20,000 perfumes sold , a growing community and an evolving structure.
To support this growth, the brand is investing in a 110 m² warehouse , dedicated to logistics and optimizing shipments.
The realization
2023 / 2024
Birth of the Fragrance Market .
The first creations emerged, with a clear requirement: olfactory fidelity, long-lasting wear and French manufacturing in accordance with European standards.
The reflection
2022
A frustration becomes an idea.
Faced with the prices of luxury and the disappointment of existing alternatives, one question arises: why should such exceptional scents be inaccessible?
The discovery
2009
First contacts with perfumery.
The first perfume that made an impression on Yohann was Only The Brave . A foundational discovery, which made him understand that a fragrance can be much more than a smell: an identity, a presence, a trace left in memories.
The beginnings
2004 and beyond
Birth of Yohann Bertin.
From a very early age, he developed a particular sensitivity to smells and the memories they evoke. Perfume became, from childhood, a source of curiosity and emotion.
A Different Vision of Luxury
Today, luxury perfumery often relies more on marketing and brand name than on fragrance itself. When you look at the actual cost of a perfume, some prices seem disconnected from its intrinsic value.
At Marché des Fragrances, we have made a clear choice: not to sell an image, but a faithful, crafted and lasting olfactory experience.
Quality as an Absolute Requirement
Our perfumes are made in France, in recognized laboratories, according to European standards and good manufacturing practices.
Each fragrance is developed with meticulous care. An inspiration is only offered if the result is faithful, balanced, and worthy of the original. Quality, consistency, and coherence are never negotiable.
An Outfit Designed to Last
A fragrance should accompany the wearer throughout the day. That's why longevity is at the heart of our work.
Our creations offer 24 to 48 hours of lasting power, on both skin and clothing, with an elegant and controlled trail. A fragrance should not disappear: it should leave a lasting impression.
The story behind the Fragrance Market
Behind the brand is Yohann Bertin, 22 years old, passionate about perfumery since childhood. Very early on, he discovered exceptional fragrances, but was unable to access them due to their price.
In search of alternatives, he turned to inspirational brands, but faced repeated disappointments: unpleasant smells, inadequate service, inconsistent quality, and a lack of conformity. From this frustration, an ambition was born:
to offer faithful, long-lasting and accessible fragrances, without compromise.
A Perfumery Accessible to All
Marché des Fragrances is for everyone: women, men, enthusiasts, and the simply curious. We want to make niche and designer perfumery accessible to those who wish to discover it, without barriers or intimidation.
Our mission is to bring olfactory excellence closer to those who are usually excluded from it.
More Than a Perfume
Choosing Marché des Fragrances means choosing an honest, bold, and demanding perfumery. A perfumery that values French expertise and puts the product before the image.
Because a perfume doesn't just smell good. It tells a story. And sometimes, it becomes yours.
Inspirations Collection
Fast Delivery
Made in France
Respect for the environment
